Introductory

There are many Different reasons that Media companies do research and it is important to always do Research before releasing a TV Show or film for a huge amount of reasons in this blog we will be looking at those reasons, why they are important and how they would go about conducting this research.

Quantitative Research
This is research of Measureable Facts such as how many people watch a certain show or film and the age range that is most appeals to.

Qualitative Research
Research into Opinions, attitudes and preferences rather than on numerical figures that can be measured.

Primary Research
Research that you conduct yourself using techniques such as interviews, Surveys/Questionnaires and focus groups

Production Research
the Collection and analysis of information for the content and production of a media product.

Market Research
The Collection and analysis of information about the market within which a particular product will compete with other products for an audience and for revenue

Audience Research
The Collection and analysis of information about the target audience for a particular media product or Secctor of the media industry.