Quantitative research

Quantitative research is the research of numbers and Measureable Facts usually about the numbers of Viewers that watch a tv show. Quantitative research is often a lot easier to analyze than qualitative research and sometimes easier to conduct. the products of this research are usually Viewing figures, Circulation and Ratings. it can use both Primary and secondary research techniques to be carried out. A Disadvantage is the development of standard questions by researchers can lead to structual bias and false representation.