Audience Research

Audience Research is the collection and analysis of information about the target audience for a particular media product or sector of the media industry.  If you were going to produce a tv show for our age group (13-18) you would have to find out what kind of genre is the most  popular amongst our age group, to do this you would have to do some primary research, for example sending out questionnaires or  conducting Vox pops . You would also have to do some secondary research like searching on the internet for  the most popular tv programmes at the moment for teenagers. You will also need to find out who their favorite actors/actress are and their gender/ethnic group to see if it changes their opinions.you will Also need to find out the time when they usally watch tv so you can air the show at an appropriate time for maximum views because there's no point airing a tv programme on aimed at teenagers  at 1pm on a weekday because most teenagers will be at school/college then.