Secondary Research

Secondary Research is where you use exsisting information that has already been gathered by  people or organasations using the internet, books, cd's, or magazines, RAJAR.com is an example of secondary research. An easy way to gather secondary research is if its split into different sections such as age groups and gender. This is a much easier and quicker way to find out information you are looking for. An advantage of secondary research is its easy to  collect and less time consuming than primary research but a disadvantage is you dont always know for certain if the sources used are credible and what you are using is true.